People first. Technology with purpose.

Built for the businesses
building what’s next.

LB Wallet Pay helps companies create customer experiences that feel like their own—from the first payment to the next reward.

Why we build

Good technology starts
with understanding people.

Every business has its own relationships, workflows and ambitions. We believe the technology connecting them should be just as individual.

That is why LB Wallet Pay focuses on custom closed-loop wallets and technology licensing. We help businesses bring payments, loyalty, points, gifting and advertising measurement into a branded experience they can shape around their customers.

Our approach is practical and collaborative: understand the business, define what the technology needs to do, and build toward a clear, agreed outcome.

A welcoming customer interaction in a modern independent business
A business-focused illustration of the relationships our technology is designed to support.
The way we work

Personal attention.
Clear thinking. Useful technology.

Your business comes first.

We begin with your goals and customer journey. The product is shaped by what your business needs to accomplish.

Clarity builds trust.

We define the scope, integration requirements and commercial terms together, so everyone understands what the project includes.

Connection matters.

A wallet should connect with the tools and touchpoints around it. We review the wider system before deciding how to build.

The people behind the work

Leadership with a
shared focus.

A business, technology and operations perspective on every project.

James Watkins

Founder & Chief Executive Officer

Joe Zielinski

Chief Operating Officer

Mudassir Jamal

Chief Technology Officer

Build with us

Bring your perspective.
Help shape the experience.

Interested in making business technology more useful and more human? We welcome interest from people in engineering, design, business development and customer operations.

Explore careers

Your next customer experience.
Let’s build it together.

Tell us your goals. We’ll map out the right wallet for your business.

Start your project